SEM
%
…of searchers click on one of the first three paid ads
%
…of paid ad clicks are on the first ad listed in results
%
…of all mobile device searches are conducted using Google
Search Engine Marketing (SEM) may be the right solution
How does an SEM campaign work?
In simple terms, it involves creating a campaign that includes ads, photos, graphics, keywords, locations, budget, and other specifics tailored to your business. These components are configured to appear prominently in Google search campaigns or on Google search partner websites.
What makes your ads show up?
Your keywords, location, and budget are the main triggers that determine when your ads are displayed to people searching for your offerings. Other factors like demographics, time of day, and competition also influence ad visibility. The ads are designed to entice potential customers to click and visit a specific page on your website. From there, your website needs to guide them towards the next step, such as filling out a form, calling, or making a purchase.
How much does it cost?
The cost of SEM depends on various factors, including the level of competition for your keywords in your market and your daily budget. Some customers achieve satisfactory results with a $10/day budget, but if you face stiff competition in your area, you may consider a higher daily budget.
What do I do when I get too busy for more business?
We occasionally receive this question, and while it may seem silly, it’s a valid concern. During busy periods, you can simply pause your ads to stop them from displaying and halt your daily spending until you’re ready for more customers. In fact, we’ve had customers ask us to pause their ads for this very reason. It’s a great “problem” to have!
Why should you run an SEM campaign?
The main reason why a SEM campaign is important is because of how often mobile devices are used to search the internet. Mobile devices account for as much as 72% of all internet searches. As you know, a mobile device has a much smaller screen size to deal with versus a desktop or laptop computer. Since this screen real-estate is at such a premium, you need to do whatever you can to show up as close to the top of an internet search as possible.
Let’s say that you’re in the automotive repair industry. Your customers come from people who are experiencing car trouble. Perhaps their car won’t start or their check engine light is on. More than likely, the customer will use their smartphone to begin searching for auto repair shops near them. They will start at the top of the list and will likely settle on a shop within the first three ad listings. If your shop is not one of these shops, then you have lost a potential sale.
How long does it take to start a new SEM campaign?
We can generally get you up and live within 5 days. This includes time for us to discuss your goals and other specifics necessary to set up the campaign.
What happens after the SEM campaign has started?
We consistently review your campaign through the month to evaluate performance and to tweak the campaign for optimum results. At 1-month intervals, we will send you data comparing your performance in the current month to the previous month. We will ask you questions related to the campaign from your perspective. We want to know if you are receiving more customer calls and if the calls you are getting are from the type of customer you are targeting. Your input is vital to the overall success of the campaign.
What is a Search Engine Marketing Specialist?
A Search Marketing Specialist is an expert who posesses a full and complete understanding of search engine rankings. This expert will devise a strategy that will help position a website to the top of both organic and paid search engine rankings.
These results are achieved by managing and testing different marketing campaigns, using pay-per-click (PPC) advertising and researching relevant keywords. The Search Marketing Specialist will help a company increase their overall revenue and increase the company’s return on investment (ROI) of paid advertising.