SEO
%
…of people prefer Google over other search engines
%
…of all U.S. searches occur on mobile devices (smartphones)
%
…of all Google clicks occur on page one results
Partner with a Search Engine Optimization (SEO) specialist
“If you build it, they will come”
This iconic line was from the 1989 hit movie, Field of Dreams. While this premise was true in the movie, it’s the furthest from the truth when you are talking about customers finding your website. There are almost 5 Billion websites on Google and how will customers find yours?
The top 5 reasons to hire an SEO expert:
- Organic search results are often the primary method that customers find you
- Local SEO equals increased engagement and conversions
- SEO is affordable
- SEO is a long-term strategy
- SEO is quantifiable
What is a search engine?
Search engines are basically large databases where you go to find information about any topic, person, business, or product. Search engines utilize an army of spiders to crawl billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer a search query. Google commands over 90% of all internet search and should be your main focus when looking at SEO. Other players like Bing and Yahoo are still used but at far less frequency. Google is in the business of promoting the best of the best websites. Does your website stack-up?
What is a SERP?
SERP’s is an acronym for a Search Engine Results Page. These pages are filled with search engine results, featured snippets below listings, ratings, etc. For example, if you search for Burger Joints, you may see search result listings that show menu items or current specials below the listing.
Why partner with an SEO expert?
It’s never enough to just build a website. After all, why in the world would anyone invest in a website that won’t be found. It’s imperative that you understand and keep up with the ever-changing rules that Google establishes in order to receive favorable page 1 organic search rankings. If your website is not on page 1 or 2, it simply won’t be found. If you don’t know how to get your website onto these pages, you need to partner with Graphic Home, LLC right away!
The top 6 factors that keep your website off of page 1
Poor or no SEO coding: A lack of proper SEO meta data in the back end coding of your website. This data tells search engines what your site is all about and teaches Google how to index your site content.
Missing or invalid SSL certificate: To Google and other search engines, a website that is not SSL secure means that the website viewer is at risk of their personal data being captured by hackers. Google knows this and pushes unsecure websites deep down in search results where they will not likely never be seen.
Misleading or unclear content: When Google crawls your site, they are looking to see if the meta data and SEO coding matches your brand and your industry. They want to make sure that you are who you say you are and that you are not hiding meta data relating to your competitors.
Lack of quality content: This is related to having unclear content. Your pages should be filled with enough relevant content that ensures Google will believe that you are an expert in the field/industry and will rank your website accordingly. This closely relates to “Domain Authority” scoring. Google scores websites based on Domain Authority and the higher your site scores, the better your rankings.
Mobile friendly: Just because a website can be viewed on a mobile device doesn’t mean that it’s optimized for a mobile device. A truely optimized mobile friendly website looks as if it were designed to fit a mobile device. There should be no need to scroll left to right or zoom in to read text or understand graphics.
No social media activity: If you are not into Facebook, instagram, linkedIn or Twitter, then stay away from them. However, regularly posting or sharing on these platforms can pay dividends to your Organic search rankings. Having a Facebook page that is never updated is worse than not having one at all. Lack of updating Facebook will signal to Google that you are not active in your industry. Your search positioning will suffer as a result.
What is a Search Engine Marketing Specialist?
A Search Marketing Specialist is an expert who posesses a full and complete understanding of search engine rankings. This expert will devise a strategy that will help position a website to the top of both organic and paid search engine rankings.
These results are achieved by managing and testing different marketing campaigns, using pay-per-click (PPC) advertising and researching relevant keywords. The Search Marketing Specialist will help a company increase their overall revenue and increase the company’s return on investment (ROI) of paid advertising.